Opti. Straight is Matrix’s specialist in-salon permanent straightening product.
This product gives not only perfectly straight results but also conditions the hair giving a healthy, naturally shiny look.

Its unique auto-control technology stops straightening the moment a natural straight look is achieved.
This ensures that the hair does not undergo any over-processing. Hence the hair’s strength is not compromised.

Say goodbye to bad odour during the treatment!
Opti. Straight’s strong bridal fragrance helps neutralize the ammonia odour to give a pleasant floral experience.

Opti. Straight is available in 2 different strengths basis hair type :

– Normal (For medium to fine, naturally wavy/frizzy hair)
– Resistant (For medium to thick, naturally curly/frizzy hair)

Standard Delivery Costs:

Fast Free Delivery on all UK mainland orders.

Premium Delivery:

Order before 3.45 pm Monday – Friday; this excludes Bank Holidays. Expedited 1 day delivery costs £5.99 – some items may cost more dependent on their exceptional size or weight.

We can only guarantee Saturday delivery if your pay extra for a suitable service for your requirements.

For more information, please check our Delivery Info